The 2024 Toyota Land Cruiser Prado

Did they finally get it right?

As a long-time enthusiast of off-road vehicles, I've always had a soft spot for Toyota's rugged 4x4 lineup. But I have to say, the new 5th generation Toyota Land Cruiser Prado has truly captured my attention in a way that few vehicles have in recent years. It's not just a car; it's a statement - a perfect blend of style, functionality, and off-road prowess that Toyota has been striving to achieve for years.

Let's start with the styling. The new Prado is a head-turner, no doubt about it. It manages to strike a delicate balance between the rugged appeal of the iconic FJ Cruiser and the more refined aesthetics of its predecessors. This design approach is something I've been waiting for Toyota to nail for years. The Prado has always been caught in a strange middle ground between the luxury-oriented full-size Land Cruiser and the utilitarian FJ40 and its successors. With this new generation, I feel Toyota has finally found the sweet spot.

Of course, this enhanced design and functionality come at a price - literally. The new Prado will likely carry a heftier price tag than its predecessors. But in my opinion, it's a premium worth paying for a vehicle that so successfully bridges the gap between luxury and capability.

Now, I'll be the first to admit that I've had my reservations about Toyota's recent 4x4 offerings. The full-size Land Cruiser, in particular, has never really resonated with me, except for those glorious models from the late 1980s. The newer iterations have always felt a bit... well, boring to drive, even off-road. There's a disconnect from the terrain, a sense of being too isolated from the driving experience. The power steering, in particular, has always felt a tad too light for my taste, robbing the driver of that raw, tactile feedback that off-road enthusiasts crave.

The previous Prado generations suffered from similar issues. However, it's important to note that what these vehicles may lack in driving excitement, they more than make up for in reliability and ease of maintenance. It's hard to argue with Toyota's track record in this department, and for many buyers, this trump card outweighs any concerns about driving feel.

With the 5th generation Prado, I believe Toyota has ticked all the right boxes in terms of design and features. However, I'm reserving judgment on the driving experience until I can get behind the wheel myself. Based on previous models, I suspect the feel might not be drastically different, despite the added gadgetry and technical improvements. I'm particularly skeptical about any significant enhancements to its off-road capability, given that the torque ranges haven't seen a dramatic increase.

That said, the move to turbocharged 2.4-liter engines across the new variants is a welcome change. This should address one of the few criticisms of the earlier naturally aspirated models - fuel economy. In today's world, where efficiency is increasingly important, this improvement could be a game-changer for many potential buyers.

I've always had a soft spot for the FJ Cruiser. Its off-road capability and ease of customization made it a favorite among enthusiasts. However, its awkward rear doors and compromised interior space made it less than ideal for everyday use, especially for families. This is where I think the new Prado really shines. It seems to have captured the rugged essence of the FJ Cruiser while maintaining the practicality and comfort that made the Prado line so popular.

In my view, this 5th generation Prado is more than just another SUV - it's a vehicle that will leave a lasting impact on the market. I predict that owners will hold onto these cars for years to come, simply because they won't have a compelling reason to upgrade or switch to something else. It appears to offer everything one could want in a modern 4x4: style, comfort, capability, and Toyota's legendary reliability.

Of course, only time will tell if my predictions hold true. But based on what I've seen so far, I'm excited about the future of the Land Cruiser Prado line. Toyota seems to have listened to its customer base, addressing previous shortcomings while building on the strengths that made the Prado popular in the first place.

While I may have my reservations about some aspects of Toyota's recent 4x4 offerings, the 5th generation Prado appears to be a step in the right direction. It's a vehicle that respects its heritage while embracing modern design and technology. For off-road enthusiasts and everyday drivers alike, this new Prado could very well be the ultimate all-rounder. I, for one, can't wait to get behind the wheel and put it through its paces both on and off the road.

Features and Specifications

Let's start with the basics. The new Prado is built on the same platform as its big brother, the Land Cruiser 300 Series. This means a whopping 50% increase in frame rigidity and a 30% boost in overall rigidity. In layman's terms? This thing is built like a tank. It's the kind of improvement that makes an off-road enthusiast's heart skip a beat.

Under the hood, we're looking at a new 2.4-liter turbocharged inline-4 engine. It's pumping out 267 horses and 430 Nm of torque, which is nothing to sneeze at. Paired with an 8-speed automatic, it should provide a nice balance of power and efficiency. But I can't help wondering if die-hard Prado fans will miss the old naturally aspirated V6. There's something to be said for the simplicity and reliability of a non-turbo engine, especially when you're far from civilization.

Now, let's talk about the off-road capabilities, because that's where things get really interesting. Two differential locks, improved wheel articulation, six driving modes including a new AUTO mode, and a crawl control function. It's like Toyota took a wish list from every 4x4 forum on the internet and made it reality. The 3D Multi-Terrain Monitor with its underfloor views is particularly intriguing. It's the kind of feature that could be a game-changer for precise off-road maneuvering, or it could end up being a fancy gimmick that most owners never use. Only time will tell.

The switch to Electric Power Steering is a bold move. Toyota claims it improves low-speed maneuverability and enables Lane Tracing Assist. But as someone who's always appreciated the direct feel of hydraulic steering off-road, I'm reserving judgment until I can get my hands on the wheel.

Inside, it's a tech lover's dream. A 12.3-inch touchscreen, wireless charging, Apple CarPlay, Android Auto, a head-up display - the list goes on. It's impressive, no doubt, but I can't help wondering if it's all necessary in a vehicle that's supposed to be able to tackle the toughest terrains. Will all this tech hold up to the dust, heat, and vibrations of serious off-roading?

The safety features are comprehensive, to say the least. Toyota Safety Sense package, eight airbags, and a host of driver assistance systems. It's reassuring, certainly, but part of me wonders if we're reaching a point of diminishing returns. How much safety tech do we really need in a vehicle that's designed to be driven slowly and carefully in challenging conditions?

Now, let's talk about the elephant in the room - the price. Starting at AED 199,900 in the UAE, it's not cheap. That's a significant jump from the previous generation. Toyota is clearly positioning the Prado as a premium offering, but will the market agree? It's a lot of money for a vehicle that, at its core, is designed to get muddy and scratched up.

In conclusion, the new Prado is undoubtedly an impressive piece of engineering. It's packed with features and capabilities that would have seemed like science fiction just a few years ago. But I can't help wondering if Toyota has perhaps overengineered it. Has the pursuit of technological advancement come at the cost of the rugged simplicity that made the Land Cruiser line so legendary?

Don't get me wrong - I'm excited to see how this new Prado performs in the real world. But part of me wonders if, in trying to be all things to all people, Toyota has created a jack of all trades, master of none. Only time, and plenty of off-road miles, will tell if this new Prado lives up to the legendary status of its predecessors.

Images Credit: Toyota.ae