Soueast Motors Debuts in Dubai with the Launch of S06, S07, and S09

Elite Group Holding, the exclusive partner of SOUEAST Motor in the UAE, proudly introduced the brand to the region with a spectacular launch event held on January 18 at the iconic Burj Al Arab. In collaboration with Elite Group Holding, Soueast introduced three flagship models—S06, S07, and S09—designed to cater to the evolving demands of UAE’s automotive market.

At the event, SOUEAST unveiled its full range with the highly anticipated S06 DM making its global debut. The S06 DM variant showcased cutting-edge dual-mode plug-in hybrid technology, delivering 355 horsepower, 530 Nm of torque, and a remarkable range of up to 1,000 kilometres. With a focus on sustainability, the S06 embodies reduced emissions and an eco-conscious driving experience. Accompanying the S06 DM, the brand also introduced the S07, catering to young families, and the S09, tailored for those seeking luxury and spaciousness. This lineup underscores SOUEAST’s commitment to innovation, reliability, and accessibility, offering sleek, adaptable, and cutting-edge vehicles that cater to a variety of lifestyles and driving preferences.

Elite Group Holding expands its prestigious portfolio with the addition of SOUEAST Motor, a brand renowned for its premium SUVs and sedans designed for fast-paced urban lifestyles. Since its founding in 1995, SOUEAST has adhered to its "EASE YOUR LIFE" philosophy, emphasising Ease to Drive, Ease to Own, and Ease to Connect. This philosophy is reflected in their PHEV and petrol vehicles, which offer a perfect blend of stylish design, cutting-edge powertrains, and versatile interiors to enhance the driving experience.

This launch marks an important step in Soueast’s vision for the Middle East, and I’m excited to see how these models perform in the UAE market.

And by the way, they come with a “1 Million Kilometers Warranty” across the range!!

Images: Ram